River Cheng a.k.a. Ho-Tzu designed this super-flat retractable extension cord to prevent tangles. The slim structure of the cord is possible thanks to the use of polysiloxane (a silicone polymer). All you need to do is give it a gentle tug, and it’s back to the house. Retractable Tape Cord is a 2010 Red Dot Concept Design Award Winning Project.
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